"A large part of the western world manages well without design. Go into a shopping centre in any town, and look at the signs announcing ‘sale’: they will be off-the-peg notices, used by jewellers as well as clothes shops …. Any Japanese tourist walking by knows at once what is going on here. No ‘design’ can ever beat this …. We designers are working more for ourselves -typography for typographers- than we like to admit, or, even less, to contemplate. There is a world going on outside where we are not wanted, and where we couldn’t help anyway."
Fred Smeijers
