"There are features about advertising -some kinds of advertising- that are empathetically not points in a gentleman’s game. The major part of the activity is honorable merchandising, without taint. But there are projects that undertake to exploit the meaner side of the human animal - that make their appeal to social snobbishness, shame, fear, envy, greed. The advertising leverage that these campaigns use is a kind of leverage that no person with a rudimentary sense of social values is willing to help apply…"
W.A. Dwiggins, Layout in advertising, 1928
